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Which Company Is The “Darling” of UK Fintech? | FF News at IFGS 2025
At this year’s Innovate Finance Global Summit (IFGS) we threw out a controversial question to attendees: “Which company is the darling of UK fintech?” – and the answers certainly didn’t disappoint.
Some were unapologetically biased, like the devotee of YouLend, while others highlighted key success stories like Equals Group, trumpeted for its journey from a phone-based FX provider to a full service fintech and solutions partner for others in the fintech ecosystem.
Moneybox received love for the work it has done in financial inclusion and wealth tech, demonstrating that doing good and doing well aren’t mutually exclusive.
In terms of brand recognition, Monzo, Starling and Revolut remain at the forefront — praised for their role in radically changing banking from the straightforward user experience first digital customers have come to expect, in stark contrast to traditional banks.
Other popular mentions included Tide, the darling of SME focused fintechs, and EPS, lauded for their consistent positive contribution to the sector.
Of course, some found it impossible to choose – a sign of just how thriving and competitive the UK fintech landscape has become.
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