Breaking News

CLS Appoints Six New Board Directors Mobey Forum Calls for a Collaborative Approach to Fraud Prevention in Rethinking Fraud in a Connected World SumUp Launches in Canada European Fintech Association Elects New Board of Directors G+D: Navigating the Future of Fintech Agility and Innovation Connect IFA Strengthens Leadership Team to Drive Growth and Enhance Adviser Support FreeAgent Launches New AI Tool for Landlords to Capture Rental Statements EXCLUSIVE: “Keeping The Rubber on Track” – Nick Kerigan, Swift in ‘The Fintech Magazine’ Megadeals Are Back. Here’s Why J-P Conte Thinks Patient Capital Still Wins. A New Way to Get Paid: Modulr Adds cVRP to Its Collections Hub DIFC Future of Finance Report: Digital Native, AI Driven Challenger Banks Redefining Banking Models, Signalling Industry’s Biggest Shift Since 2008 UK Financial Institutions Look to Decade of AI-Driven Growth as Confidence Strengthens LUMIQ Raises Strategic Funding to Become the AI Decision Layer for Financial Services easypaisa and Binance Sign MoU to Explore Emerging Financial Technology Growth in Pakistan A Third of UK Consumers Would Switch Banks for Wooden Payment Cards

Home » Fintech TV » Putting Customers First in Digital Strategy | Tina Hughes, Yorkshire Building Society

July 23 2025

Putting Customers First in Digital Strategy | Tina Hughes, Yorkshire Building Society

Share this post:

Tina Hughes from Yorkshire Building Society gave her thoughts on what going digital truly means for financial institutions and why it’s so important. Instead of focusing on the tools themselves, Hughes said that digital should be seen as a way to make things easier, like sending payments or messages faster.

For Hughes, the real advantage of going digital is what it lets you do for the customer. She says its not about having the latest technology, it’s about making things easy and frictionless experience for the customer. It’s about giving people simple, friendly tools that they actually want and need.

Hughes said that companies should spend less time on the digital and focus more on the problems they’re trying to fix, as the right technology is only beneficial if it meets customer needs simply and easily. This view of going digital is a good reminder that in a world full of new terms and platforms, making the customer happy is still what matters most.a

People In This Post

Tina Hughes

Yorkshire Building Society

Companies In This Post

Yorkshire Building Society