Breaking News
Ascenda and Visa launch new customer engagement program to drive cross-border payments in China
Ascenda and Visa (NYSE: V) today launched a brand-new customer engagement program to capture cross-border transactions and further cultivate cardholder loyalty. The proposition delivers aspirational reward opportunities and is designed to unlock high-value customer spend for leading issuers in China.
Powered by Ascenda’s technology, the new customer engagement program makes card payments highly rewarding. Visa is leveraging Ascenda’s global customer engagement capabilities and integrating with TransferConnect, one of the world’s largest rewards redemption platforms, to bring innovative rewards to the Chinese market at speed and scale.
More than 20 top Visa issuers in China will now be equipped with a compelling alternative to the classic cashback scheme for driving cross-border spend. The program enables issuers to deliver extra value to Visa cardholders in China through innovative engagement campaigns, allowing cardholders to receive cashback in US dollars automatically, or to earn points for hotel loyalty programs.
“China is a critical growth market and we’re thrilled to partner with Ascenda to modernize cross-border payments and drive cardholder loyalty for our issuers,” said Larry Ma, Senior Director of Digital Loyalty Solutions, Visa. “Chinese consumers are digitally savvy and highly engaged in international e-commerce, so it’s never been more important to enable issuers to capture cross-border spend.”
Kyle Armstrong, CEO, Ascenda added: “We’re excited to partner with Visa in China as appetite for international e-commerce transactions continues to grow. Our market-first rewards program disrupts the cashback era in China and delivers an exciting new world of aspirational rewards.”
- CLS Appoints Six New Board Directors Read more
- Mobey Forum Calls for a Collaborative Approach to Fraud Prevention in Rethinking Fraud in a Connected World Read more
- SumUp Launches in Canada Read more
- European Fintech Association Elects New Board of Directors Read more
- G+D: Navigating the Future of Fintech Agility and Innovation Read more
CLS Appoints Six New Board Directors
CLS, a financial market infrastructure group delivering settlement, processing and data solutions, today announces the appointment of six new members to its Board of Directors at the CLS Annual General Meeting held on 9 June 2026.
Mobey Forum Calls for a Collaborative Approach to Fraud Prevention in Rethinking Fraud in a Connected World
Mobey Forum’s Fraud Expert Group has published a new report, Rethinking Fraud in a Connected World: Trust, Collaboration, and Resilience in the Digital Ecosystem, exploring how fraud is evolving beyond traditional banking threats and why stronger collaboration across industries is becoming essential.
SumUp Launches in Canada
SumUp, the global financial technology company, today announced its official launch in Canada. The milestone makes Canada SumUp's 38th market and its latest step in building out its presence across the Americas, as the company continues its mission to make commerce simpler and more accessible for all businesses worldwide.
European Fintech Association Elects New Board of Directors
The European FinTech Association (EFA) today announced the election of its new Board of Directors, bringing together senior leaders from across Europe's fintech ecosystem to guide the Association's work over the coming term.
Connect IFA Strengthens Leadership Team to Drive Growth and Enhance Adviser Support
Connect IFA Ltd is pleased to announce key leadership appointments designed to strengthen its commitment to growth and enhance the support it provides to advisers and network members.
FreeAgent Launches New AI Tool for Landlords to Capture Rental Statements
FreeAgent, the innovative accounting technology company, has launched a new feature into its landlord software, enabling landlords and accountants to harness artificial intelligence to input and reconcile data from letting agent rental statements.
A New Way to Get Paid: Modulr Adds cVRP to Its Collections Hub
Modulr announced the launch of commercial Variable Recurring Payments (cVRP), designed to offer a flexible, faster alternative to traditional payments for businesses
CLS Appoints Six New Board Directors
CLS, a financial market infrastructure group delivering settlement, processing and data solutions, today announces the appointment of six new members to its Board of Directors at the CLS Annual General Meeting held on 9 June 2026.
Mobey Forum Calls for a Collaborative Approach to Fraud Prevention in Rethinking Fraud in a Connected World
Mobey Forum’s Fraud Expert Group has published a new report, Rethinking Fraud in a Connected World: Trust, Collaboration, and Resilience in the Digital Ecosystem, exploring how fraud is evolving beyond traditional banking threats and why stronger collaboration across industries is becoming essential.
SumUp Launches in Canada
SumUp, the global financial technology company, today announced its official launch in Canada. The milestone makes Canada SumUp's 38th market and its latest step in building out its presence across the Americas, as the company continues its mission to make commerce simpler and more accessible for all businesses worldwide.
European Fintech Association Elects New Board of Directors
The European FinTech Association (EFA) today announced the election of its new Board of Directors, bringing together senior leaders from across Europe's fintech ecosystem to guide the Association's work over the coming term.
G+D: Navigating the Future of Fintech Agility and Innovation
Share this post: Share on LinkedIn Share on X (Twitter) Share on Facebook Share on […]
Connect IFA Strengthens Leadership Team to Drive Growth and Enhance Adviser Support
Connect IFA Ltd is pleased to announce key leadership appointments designed to strengthen its commitment to growth and enhance the support it provides to advisers and network members.
FreeAgent Launches New AI Tool for Landlords to Capture Rental Statements
FreeAgent, the innovative accounting technology company, has launched a new feature into its landlord software, enabling landlords and accountants to harness artificial intelligence to input and reconcile data from letting agent rental statements.