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BNY Mellon Introduces Updated Brand: BNY
Since their founding 240 years ago, BNY Mellon have been on a journey of continuous innovation, evolving from America’s oldest bank to a leading global financial services company.
Today, overseeing nearly $50 trillion in assets on behalf of clients in more than 100 markets, they help make money work for the world – managing it, moving it and keeping it safe.
As the world changes and global financial markets evolve, so do they. To improve familiarity with who they are and what they do, the bank have updated their logo and simplifying their company umbrella brand to BNY.
Changes to the logo include a modern font, a refined arrow and a distinctive teal color.
Under the updated company umbrella brand, BNY Mellon Investment Management and BNY Mellon Wealth Management will be shortened to BNY Investments and BNY Wealth, and BNY Mellon Pershing will become BNY Pershing. The company’s legal parent name will remain The Bank of New York Mellon Corporation.
“These changes complement the company’s evolution as a leading global financial services company,” said BNY’s Global Head of Marketing and Communications Natalie Sunderland. “The updated brand conveys trust, resilience and innovation, and helps us align the full breadth of our offerings and capabilities under one brand, to improve familiarity with who we are and all that we do for our clients.”
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