Stavtar Signs PGA TOUR Pro Frankie Capan III as Brand Ambassador

Stavtar, a rapidly growing provider of business spend management and expense allocation software for alternative asset managers, has signed Frankie Capan III, a rising star on the PGA Tour, as a brand ambassador. 

In 2024, Frankie earned a 2025 PGA TOUR card by securing a top 3 spot on the 2024 Korn Ferry Tour Points List and appeared in his second consecutive U.S. Open, posting a 36-hole total of 6-under-par 134. Stavtar’s logo will feature prominently on his chest, showcasing the brand at major upcoming tournaments. As part of the partnership, Frankie will play a pivotal role in Stavtar’s marketing initiatives, including appearances at events, content creation, and engagement in digital campaigns.

“We’re excited to welcome Frankie to the Stavtar family. His core values as a person – along with his impressive work ethic and athletic ability – make him a great fit to represent our company and align with our mission of helping clients solve complex problems through intuitive and powerful software,” said Steven Petersen, Co-Founder of Stavtar. “Just as Frankie excels with precision, discipline, and determination on the course, we empower our customers with innovative tools that prioritize efficiency and accuracy, enabling them to thrive in a complex world.”

“I’m excited to be part of Stavtar’s journey and become their first brand ambassador,” said Frankie Capan. “Stavtar’s success, phenomenal growth, and commitment to adding tremendous value to their client’s is a great fit. I look forward to working with the team.”

Since launching in 2019, Stavtar has helped complex businesses manage their entire business spend process more effectively. Its flagship product, StavPay, has streamlined and automated business spend processes, expense allocations, budgets, and financial reporting for over 95 leading alternative asset managers worldwide—representing over $2.2 trillion in assets under management (AUM).