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Imprint Partners with Nova Credit, Adding Cash Flow Analytics to Suite of Underwriting Capabilities
Imprint, the leading provider of modern co-branded credit cards, today announced a partnership with leading credit infrastructure and analytics company Nova Credit to introduce cash flow analytics to its suite of underwriting capabilities, unlocking a more real-time and granular view of consumer financial health, and expanding consumer access to credit. To launch this functionality, Imprint will integrate the Nova Credit Platform capabilities into Imprint’s existing decisioning workflows, powered by leading identity and fraud prevention platform, Alloy.
Many Americans struggle with obtaining access to credit because they have a thin credit file, or are recovering from a financial setback that has negatively impacted their credit report. Imprint’s partnership with Nova Credit, utilizing pre-built integrations through Alloy, will provide more holistic insights to help Imprint make better lending decisions. This allows the company to expand credit access to even more consumers, and to offer deferred interest plans and low-interest installment plans to an entirely new set of consumers.
“At Imprint, we are always looking to deliver the best results for our partner brands and their customers,” said Daragh Murphy, CEO of Imprint.“This partnership with Nova Credit strengthens our underwriting approach without sacrificing speed, leading to better-informed credit decisions.”
“At Nova Credit, we’ve always believed that financial access shouldn’t be limited by the traditional credit system,” said Misha Esipov, Co-founder and CEO of Nova Credit. “By integrating our cash flow analytics directly into Alloy’s centralized identity and fraud prevention platform, we’re streamlining underwriting decisions for Imprint’s partners and creating new pathways for people to access the financial products they deserve.”
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CLS Appoints Six New Board Directors
CLS, a financial market infrastructure group delivering settlement, processing and data solutions, today announces the appointment of six new members to its Board of Directors at the CLS Annual General Meeting held on 9 June 2026.
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