About David Capezza

The scale and sophistication of fraudulent advertising and AI-generated scams on social media are growing rapidly, making it harder than ever for people to know what’s real. New research from Visa reveals that people who mistake fake AI-generated content for real are nearly nine times more likely to be tricked by scammers than those who don’t (70% vs. 8%). This highlights how digital misinformation directly increases vulnerability and underscores the importance of collective action to protect consumers and restore trust in digital platforms.

Visa, a leader in global payments, has announced that its groundbreaking Scam Disruption Practice has identified over $1 billion in fraud attempts since its inception just a year ago – and over $260 million in Europe alone. Working with clients and law enforcement teams around the world, the unit has dismantled more than 25,000 scam merchants.