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About Previn Pillay

https://www.visa.co.uk/

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 Visa Malaysia releases Gen Z Decoded study, with Country Manager Previn Pillay highlighting how Malaysia’s 7.7 million Gen Zs are reshaping financial habits, brand loyalty, and digital payments.

Visa Study Reveals How Malaysian Gen Zs Balance Family Values, Digital Ambitions and Real-World Pressures

September 18 2025

Visa Malaysia, a world leader in digital payments, today released findings from its Gen Z Decoded study, revealing how Malaysia’s 7.7 million individuals between the ages of 14 and 27 – representing 23 per cent of the country’s population – are reshaping financial habits, brand loyalty, and digital lifestyles.

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